Regional Demand · Karnataka
How much households in Karnataka spend on personal care
What the national household survey recorded for Karnataka: monthly spend per person on toilet articles and personal care, rural and urban, by income group.
The table
Monthly spend per person, by income group, for the two survey rounds.
| Income group | Rural, 2022-23 | Rural, 2023-24 | Urban, 2022-23 | Urban, 2023-24 |
|---|---|---|---|---|
| Bottom 40% | ₹79 | ₹90 | ₹116 | ₹138 |
| Middle 40% | ₹120 | ₹148 | ₹203 | ₹246 |
| Top 20% | ₹170 | ₹224 | ₹378 | ₹451 |
| of which Top 10% | ₹183 | ₹255 | ₹471 | ₹553 |
| of which Top 5% | ₹197 | ₹299 | ₹582 | ₹636 |
The chart
- Bottom 40%₹90
- Middle 40%₹148
- Top 20%₹224
- of which Top 10%₹255
- of which Top 5%₹299
Rural bars for 2023-24 shown. Urban values are in the table above. Same scale for every row.
Source and date
Source. NSS Report 591 and 592 (HCES 2022-23 and 2023-24), Appendix A, mean monthly per-person spend by income group. Survey item group: Toilet articles.
Last checked. 29 Oct
What this tells a founder
The highest-spending fifth of urban households in Karnataka spent ₹451 per person a month on personal care in 2023-24, up from ₹378 in 2022-23. The all-India figure for the same group is ₹366, up from ₹330. The lowest-spending 40% of urban households spent ₹138, and in rural Karnataka the highest-spending fifth spent ₹224, just under half the urban figure. The figures describe income groups in the two survey rounds shown; they are not a forecast.
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