Marketplace fees
Myntra Seller Commission and Margin Structure for D2C Apparel 2026
By Sylvr Founder's Desk · Last checked 4 Nov 2026
Source: blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion, read 4 Nov 2026.
Take-rate components
Commission: 17–25% for apparel. Practitioner-reported (Blooprint / agencies, read 4 Nov 2026).
Logistics: charged per parcel. We do not publish a figure for Myntra logistics per parcel yet.
Return handling: depends on contract (some are recoverable, some absorbed)
Marketing tax: charged for taking part in Myntra-promoted events; we do not publish a rate yet.
Source: blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion, read 4 Nov 2026.
When Myntra makes sense
Myntra wins for brands building loyalty in fashion-forward urban India where customers expect curated selection and on-platform discovery. The premium take-rate is the price of access to a high-intent fashion audience.
Sources
Every figure above is here. A page with a figure and no source here does not publish.
- blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion, read 4 Nov 2026. Open the source ↗
Questions founders ask
Is Myntra's commission really 30%?
For apparel, 17–25%. Practitioner-reported (Blooprint / agencies, read 4 Nov 2026). We do not publish a figure for premium fashion or beauty yet. The blended cost of selling on Myntra is materially higher than Amazon/Flipkart. Source: [blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion](https://blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion/), read 4 Nov 2026.
Does Myntra handle returns?
Yes, but the return-handling cost is allocated to the seller. Effective return rate after re-sellable inspection is often the relevant number, not gross return rate.
Can a small D2C brand list on Myntra?
Yes, via the standard onboarding. Premium placement and curated boutique slots require dedicated category-manager relationships.