Marketplace fees
Ajio Seller Commission and D2C Onboarding 2026
By Sylvr Founder's Desk · Last checked 4 Nov 2026
Source: blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion, read 4 Nov 2026.
Channel positioning
Ajio sits between Myntra (curated fashion) and Flipkart (mass marketplace). Its Reliance backing gives it Tier-2/3 reach and JioMart cross-promotion. Apparel and accessories are the strongest categories.
Onboarding paths
Standard Marketplace: self-serve via Ajio Seller Hub; apparel commission 15–25%. Practitioner-reported (Blooprint / agencies, read 4 Nov 2026).
Ajio Luxe: curated premium portal, manual approval. We do not publish its commission yet.
Ajio Business: B2B portal for franchise and reseller channel
Source: blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion, read 4 Nov 2026.
Sources
Every figure above is here. A page with a figure and no source here does not publish.
- blooprint.in/blog/myntra-vs-ajio-vs-nykaa-fashion, read 4 Nov 2026. Open the source ↗
Questions founders ask
What's the difference between Ajio and Ajio Luxe?
Ajio Luxe is the curated premium portal. Brands need to clear an internal aesthetic review and accept higher commission in exchange for premium placement and storytelling.
Does Ajio handle photography?
Not by default. Sellers are responsible for shoot, with strict guidelines on background, model, and product detail shots.
Does Ajio support cash-on-delivery returns?
Yes, COD is supported. Reverse-logistics cost on COD returns is higher than prepaid, so add a separate return-cost line for COD-heavy categories.