Channel Economics
Nykaa seller commission: what you keep per order
By Sylvr Founder's Desk
What Nykaa charges
Nykaa sets commission by category and by the terms agreed with each brand. We do not publish a figure for this yet. Read the rate in your Nykaa seller agreement, and add any logistics fee Nykaa charges if you use its fulfilment.
How to compare Nykaa with Amazon
Compare what you keep per order, not the headline rate: the selling price, less commission and fees, shipping, returns and the cost of goods.
Returns, conversion and order value differ by channel and by brand, so use your own figures from each channel. The Unit Economics planner runs the same per-order arithmetic for each channel.
Questions founders ask
What is Nykaa's commission rate for skincare brands?
It is set by agreement with each brand, and we do not publish a figure for it yet. Check the rate in your Nykaa seller agreement.
Does Nykaa charge GST on commission?
Nykaa charges GST on its commission. Whether you can claim it back as input tax credit depends on your GST registration; confirm with your accountant.
Nykaa vs Amazon for Indian beauty brands — which is better?
It depends on your price point, your brand stage and your own returns and conversion. Compare what you keep per order on each channel with your own numbers.