Shipping and delivery
Amazon FBA vs Easy Ship for Indian D2C Brands — Cost Comparison 2026
By Sylvr Founder's Desk
FBA cost structure
Pick and pack, weight handling (by size and weight), storage (per cubic foot a month) and removal or return processing; read each on Amazon's fee page, where the tables are images we have not read yet.
Long-term storage surcharge for stock held too long; read the threshold on Amazon's fee page.
When Easy Ship wins
At low volume, your own warehouse and Easy Ship's pickup from your dock is usually cheaper. At higher volume, FBA's Prime conversion can more than offset the unit-cost gap; check it with your own conversion data.
Questions founders ask
Does FBA actually lift conversion?
Often, on Prime-eligible listings in competitive categories; measure it on your own listings. The Prime badge is a strong trust signal for Indian Amazon buyers.
Can I do FBA and Easy Ship on the same SKU?
Yes — Amazon supports multi-channel fulfilment. Many brands FBA their hero SKUs and Easy Ship the long tail.
What's the FBA storage surcharge timeline?
Long-term storage surcharges apply to stock held too long; read the threshold on Amazon's fee page. Manage SKU velocity carefully — slow-moving SKUs in FBA become structurally unprofitable.