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Unit Economics

What you keep per order

Four numbers, one answer. Fees start from the records we keep for your channel, with their source and the date we read them.

Anything the records do not cover, all in.

Several channels, bundles, traffic sources and repeat purchase: .

What the planner works out

What it does

Enter your price, cost, ad spend and repeat purchase for your products. The planner shows profit per 100 orders, LTV to CAC and payback. Rough numbers are fine; sample data is always labelled. Nothing you enter is saved unless you sign in.

Questions

What does the planner show?

Profit per 100 orders after goods, ads and fulfilment, the ratio of lifetime value to the cost of getting a customer, and how many months it takes to earn that cost back.

What is CM2?

CM2 is the margin left after the cost of the goods, the marketplace fees and shipping, and then the cost of acquiring the customer.

Are the numbers it shows real?

Only the ones you enter. The planner opens on sample products, marked Sample, so you can see how it works; change any figure and the sample mark goes. A value the planner assumes says so beside it.

Is anything I enter saved?

Not unless you sign in as a founder and save a plan. Signed out, the inputs stay on this page until you leave or reload it.

Does it change for a different marketplace?

Yes. Pick the channel and what you sell, and each fee starts from the record we keep for that channel, category and item price, with its source and the date it was read under the field. A fee with no record starts empty and is left out of the profit until you enter yours from your seller panel.

Sources

Where any default that is not your input comes from. An assumed value says so beside it.

  1. Amazon Seller Services (grade A: the operator's or regulator's own published page), read 4 Nov 2026. Open the source ↗
  2. Blooprint / agencies (grade D: practitioners and agencies), read 4 Nov 2026. Open the source ↗
  3. Amazon (sell.amazon.in) (grade A: the operator's or regulator's own published page), read 6 Nov 2026. Open the source ↗
  4. Amazon India press (grade A: the operator's or regulator's own published page), read 6 Nov 2026. Open the source ↗
  5. Economic Times / Business Standard / Morgan Stanley cited (grade C: press), read 4 Nov 2026. Open the source ↗
  6. Business Standard (grade C: press), read 4 Nov 2026. Open the source ↗
  7. Multiple practitioner/press (grade D: practitioners and agencies), read 4 Nov 2026. Open the source ↗
  8. Flipkart Stories (grade A: the operator's or regulator's own published page), read 4 Nov 2026. Open the source ↗
  9. Meesho Supplier (grade D: practitioners and agencies), read 4 Nov 2026. Open the source ↗
  10. Storyboard18 (grade C: press), read 4 Nov 2026. Open the source ↗
  11. Cashfree Docs (grade A: the operator's or regulator's own published page), read 4 Nov 2026. Open the source ↗
  12. Cashfree (grade A: the operator's or regulator's own published page), read 4 Nov 2026. Open the source ↗
  13. Razorpay blog (Amruthavarshini) (grade A: the operator's or regulator's own published page), read 6 Nov 2026. Open the source ↗
  14. Razorpay (grade A: the operator's or regulator's own published page), read 6 Nov 2026. Open the source ↗
  15. CBIC / GST Council (grade A: the operator's or regulator's own published page), read 4 Nov 2026. Open the source ↗
  16. Gazette (on gstcouncil.gov.in) (grade A: the operator's or regulator's own published page), read 6 Nov 2026. Open the source ↗

Before your next expansion decision

Read the Founder's Guide to moving past the plateau. Real frameworks for scaling 5–30yr consumer brands in India.

Read the Founder's Guide