Regional Demand · Ladakh
What households in Ladakh spend on personal care, clothing and packaged food
What the national household survey recorded for Ladakh: monthly spend per person, rural and urban, by income group, for three groups shown side by side and never added.
Personal care (toilet articles)
Monthly spend per person, by income group, for the two survey rounds. Survey item group: Toilet articles.
| Income group | Rural, 2022-23 | Rural, 2023-24 | Urban, 2022-23 | Urban, 2023-24 |
|---|---|---|---|---|
| Bottom 40% | ₹82 | ₹93 | ₹110 | ₹111 |
| Middle 40% | ₹97 | ₹125 | ₹120 | ₹157 |
| Top 20% | ₹110 | ₹117 | ₹209 | ₹288 |
| of which Top 10% | ₹126 | ₹127 | ₹240 | ₹363 |
| of which Top 5% | ₹147 | ₹139 | ₹266 | ₹375 |
- Bottom 40%₹111
- Middle 40%₹157
- Top 20%₹288
- of which Top 10%₹363
- of which Top 5%₹375
Urban bars for 2023-24 shown; rural values are in the table. Same scale for every row in this section.
Each income group in Ladakh covers few households (under 30,000 in the top fifth, by the survey's own count), so read every figure with care.
Clothing, bedding and footwear (the survey counts them together)
Monthly spend per person, by income group, for the two survey rounds. Survey item group: Clothing & bedding plus Footwear.
| Income group | Rural, 2022-23 | Rural, 2023-24 | Urban, 2022-23 | Urban, 2023-24 |
|---|---|---|---|---|
| Bottom 40% | ₹140 | ₹209 | ₹207 | ₹274 |
| Middle 40% | ₹256 | ₹289 | ₹347 | ₹457 |
| Top 20% | ₹323 | ₹488 | ₹462 | ₹665 |
| of which Top 10% | ₹346 | ₹508 | ₹507 | ₹694 |
| of which Top 5% | ₹400 | ₹546 | ₹545 | ₹760 |
- Bottom 40%₹274
- Middle 40%₹457
- Top 20%₹665
- of which Top 10%₹694
- of which Top 5%₹760
Urban bars for 2023-24 shown; rural values are in the table. Same scale for every row in this section.
Each income group in Ladakh covers few households (under 30,000 in the top fifth, by the survey's own count), so read every figure with care.
Beverages and processed food
Monthly spend per person, by income group, for the two survey rounds. Survey item group: Beverages, Processed food, etc.
| Income group | Rural, 2022-23 | Rural, 2023-24 | Urban, 2022-23 | Urban, 2023-24 |
|---|---|---|---|---|
| Bottom 40% | ₹298 | ₹295 | ₹388 | ₹352 |
| Middle 40% | ₹792 | ₹746 | ₹940 | ₹975 |
| Top 20% | ₹1,442 | ₹1,731 | ₹2,245 | ₹2,755 |
| of which Top 10% | ₹1,637 | ₹2,074 | ₹2,868 | ₹3,353 |
| of which Top 5% | ₹1,841 | ₹2,422 | ₹4,027 | ₹3,627 |
- Bottom 40%₹352
- Middle 40%₹975
- Top 20%₹2,755
- of which Top 10%₹3,353
- of which Top 5%₹3,627
Urban bars for 2023-24 shown; rural values are in the table. Same scale for every row in this section.
Each income group in Ladakh covers few households (under 30,000 in the top fifth, by the survey's own count), so read every figure with care.
Source and date
Source. NSS Report 591 and 592 (HCES 2022-23 and 2023-24), Appendix A, mean monthly per-person spend by income group.
Last checked. 11 Nov
What this tells a founder
In the 2023-24 survey round, the highest-spending fifth of urban households in Ladakh spent ₹288 on personal care, ₹665 on clothing, bedding and footwear and ₹2,755 on beverages and processed food per person a month. Across India the same group spent ₹366, ₹620 and ₹1,616. Ladakh is above India on clothing, bedding and footwear and beverages and processed food; below India on personal care. These are averages for income groups, not the size of the market and not a count of buyers; the three are shown side by side, never added.