Operations
Working Capital for Indian D2C Brands — The Cash Conversion Cycle
By Sylvr Founder's Desk
Channel settlement timelines
D2C (Razorpay): T+3–7
Amazon India: T+14–21
Flipkart: T+15–22
Nykaa: T+20–30
Blinkit/Zepto/Instamart: T+15
Myntra: T+25–35
Each channel settles on its own cycle, so blended days sales outstanding depends on your channel mix.
The trap
Founders model profitability without modelling cash. Working capital grows with revenue, because inventory and marketing are paid for before the revenue arrives. The Sylvr UEP cashflow waterfall makes this visible at the store level.
Questions founders ask
How much working capital does a D2C brand need?
Work out the days of revenue tied up across inventory, receivables and pre-paid marketing from your own books. Subscription brands need less; quick-commerce-heavy brands need more.
Are receivables-financing solutions worth it?
For brands with reliable marketplace receivables, often yes. Several lenders offer working-capital lines against marketplace receivables; compare their rates.
Does subscription help working capital?
Yes — pre-paid quarterly subscriptions are the cleanest working-capital improvement for repeat-purchase D2C.