Marketing
Influencer Marketing ROI for Indian D2C Brands 2026
By Sylvr Founder's Desk
Nano and micro influencers usually give the most measurable CAC for D2C. We do not publish a figure for CAC from nano and micro influencers yet. Macro and mega tiers drive awareness but rarely measurable acquisition.
Tier economics
Fees per post rise with follower tier, and CAC becomes harder to measure above micro; mega creators are for awareness. We do not publish rates by tier yet.
Measurement discipline
Unique discount codes per creator. Affiliate UTM tags. A short, fixed measurement window after each short-form post. Most D2C brands underinvest in attribution and overpay for non-converting tiers.
Questions founders ask
What's a typical conversion rate from influencer traffic?
It depends on the creator and the offer; track it with a discount code. Organic-feeling product mentions usually convert higher.
Are creator commission programmes worth running?
Yes: an affiliate commission attracts continuous content from creators who already like your product.
How many influencers for a launch?
Strong launches usually use many nano and micro creators in a short window rather than a few macros.