Regulatory

FSSAI License for D2C Food Brands in India

Every D2C food brand needs an FSSAI license. Type depends on revenue and scale: Basic (below ₹12L), State (₹12L–20Cr), Central (above ₹20Cr) or interstate operations. License is mandatory for marketplace listing.

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License types

Basic Registration: turnover up to ₹12L/year, registration only
State License: turnover ₹12L–20Cr or specific products like dairy, meat
Central License: turnover above ₹20Cr OR interstate operations OR e-commerce sales to multiple states

Operational reality

D2C food brands almost always need Central License because they ship across state lines. Amazon, Flipkart, and Blinkit require valid Central License before onboarding food sellers.

Frequently asked questions

How long does FSSAI approval take?↓

Basic: 7–15 days. State: 30–60 days. Central: 45–90 days. Plan launch timelines accordingly.

Do I need to renew yearly?↓

Licenses are valid 1–5 years depending on type. Renew at least 30 days before expiry to avoid disruption.

Can I sell on Blinkit without FSSAI Central?↓

No. Blinkit, Zepto, and Instamart require Central License for food sellers because of multi-state operations.

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