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Regulatory

DPDPA 2023 Compliance for Indian D2C Brands

DPDPA 2023 is India's GDPR-equivalent. For D2C brands it requires consent management, purpose limitation, breach notification, and data residency for sensitive categories. Non-compliance penalties run up to ₹250 crore.

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Practical compliance steps

Cookie consent banner with granular categories
Clear privacy notice with purpose statement
Data retention policy (delete on customer request)
Breach detection and 72-hour notification process
DPO appointment for significant data fiduciaries

Why it's a trust differentiator

CAs and lenders are increasingly asking about DPDPA posture. A brand with clean DPDPA compliance has fewer friction points in lending and investor diligence. Sylvr is built DPDPA-first — data residency on AWS ap-south-1, consent management baked in.

Frequently asked questions

Does DPDPA require Indian data residency?

For sensitive categories (children's data, biometric, health), yes. For general consumer data, cross-border transfer is permitted to notified countries.

Do I need a DPO?

Mandatory for entities classified as Significant Data Fiduciaries (large user bases, sensitive data processing). Most D2C brands at scale will meet the threshold.

What's the breach notification window?

72 hours to the Data Protection Board, plus notification to affected data principals 'without undue delay'.

Put this into practice

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