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Unit Economics PlannerMost used
Model CM1, CM2, LTV:CAC, and payback across every store you sell on. Start with the Lumen Skin demo.
Growth Diagnostic
Score your brand across 5 growth dimensions — product, pricing, channel, marketing, and finance.
Consumer Quizzes
Test how well you know your buyer segment — Indian male consumers, Tier-2 women, Gen Z beauty, and more.
Before you model — read these first
D2C unit economics formula →
The 6-line formula that maps from selling price to LTV — with Indian D2C benchmarks.
How to calculate CM1 and CM2 →
CM1 = gross margin minus channel fees and fulfilment. CM2 = CM1 minus customer acquisition cost.
LTV:CAC ratio for FMCG brands →
What 3× means in Indian D2C context — and why payback period often matters more.
Amazon India seller commissions →
2025 referral fee rates by category — beauty, FMCG, apparel, health, and more.